I Must Miss the Beach
The job was to create a gig poster for a band of our choice with a genre of our choice in mind. The main audience that would listen to the type of music I decided to portray would be people aged 18-30 who might frequent the beach or prefer the beach/surfer lifestyle; laid back and chill. Having grown up in Southern California, this kind of music really takes me back to some pretty happy memories.
Ideas Flowing Like a Riptide
When first coming up with the idea for this poster, I really liked the idea of having a business man as the main focus. I went through the idea of him sitting on the beach in a suit or have him wearing sunglasses and the reflection being the beach. I started to go along with an idea where the suit was ripped in a few places, revealing board shorts. After receiving some much needed advice, I decided against this and went more for a turtle lounging on the beach, looking out onto a sunset.
Like a Sand Castle, Waves of Critique Broke it Down
I worked hard to make sure that I was making something that really brought the chill vibes across, but in an aesthetic fashion. I met with a supervisor to make sure I was on the right track. Advice on the style I was using and composition critique helped make the poster more interesting and pop more.
Going With the Flow
Through symbolism with a turtle, whose life is slow and, for the most part, care free, the poster carries the message of a chill life, enjoyed through the feelings of sinking your feet in warm sand, watching the sun stoop below the horizon while a palm tree sways not far off.
